In the Media
Savour NB, a New Industry-Led and Government-Funded Initiative to Celebrate
and Promote New Brunswick’s Food and Beverage Industry Launches
Discover New Brunswick’s finest, freshest, and most delectable food and beverage offerings.
Just in time for summer and the season to celebrate all New Brunswick has to offer, a newly established, industry-led, not-for-profit organization launched today at Marché Dieppe Market. The Savour New Brunswick Food and Beverage Partnership (Saveur NB) invites consumers to savour this beautiful province's flavours and discover the industry’s finest, freshest, and most delectable food and beverage offerings.
Savour NB’s mission is simple yet profound: connect people with the rich tapestry of local culinary treasures found all over the province. New Brunswick households spend approximately $2.4 billion on food each year, and much of that food is produced outside the province. Savour NB is an opportunity to increase and support the purchases of locally produced food and beverages that make the province great while taking pride in the exceptional food and beverages that New Brunswick brings to the world’s table.