An Invitation to Savour Life
Introducing Savour NB – the brand and organization that supports and promotes the vibrant world of New Brunswick's finest, freshest, and most delectable food and beverage offerings.
We take pride in our roots
As a newly established industry-led, government-funded, and not-for-profit organization, our mission is simple yet profound: to connect New Brunswickers with the rich tapestry of our local culinary treasures.
Crafted through an immersive journey that seamlessly blends market research with extensive industry engagement, the essence of Savour NB embodies the heart and soul of our unique food and beverage landscape. Our brand is a testament to the innovative spirit, freshness, and diversity of our region's impressive offerings.
At Savour NB, our mission is to create an invitation to savour life, relish every bite, and take pride in the exceptional food and beverages that New Brunswick brings to the world's table.
We encourage you to immerse yourself in the Savour NB brand and discover the possibilities of using the Savour NB logo on your products, packaging, and marketing materials. Together, we can elevate not only your creations but also the collective culinary landscape of New Brunswick.
Your journey toward a more flavorful future starts here.
Our Brand Values
DIVERSITY
INNOVATION
EXPERIENCE
QUALITY
We take pride in our local and delectable food and beverage offerings. We believe in producing top-quality products and a diverse array of taste experiences. We offer the best in freshness, variety, and craft – driven by innovation, sustainability, and quality.
Our Brand Promise
ENJOYMENT
FLAVOUR
MEMORIES
Savour NB is an invitation to connect with people who grow, make, sell, and serve New Brunswick Food and Beverage products. Savour the freshness, quality, and diversity of the New Brunswick table and create lasting connections through authentic local food and drink experiences.
How We Got Here
2019 - THE NEED WAS REALIZED
During the Eating Heritage Symposium hosted by Really Local Harvest, a consensus emerged regarding the essential need for an industry-led organization that fosters the growth and development of NB's food and beverage sector.
MID 2021 - RECOMMENDATIONS TO THE PROVINCIAL GOVERNMENT
The engagement sessions equated to a series of recommendations provided to the Government of New Brunswick’s Department of Agriculture, Aquaculture and Fisheries. These recommendations included the development of an organization, a brand, and support programs.
2020-2021 - INDUSTRY ENGAGEMENT COMMENCED
Aliment Solutions was hired by Really Local Harvest as a service provider to facilitate industry engagement to understand the need entirely. Close to 100 engagement sessions were conducted with industry associations, growers, producers, processors, and more.
EARLY 2022 - INDUSTRY-LED BRANDING COMMITTEE FORMED
In 2022, the industry-led New Brunswick Food & Beverage Branding Committee was established as a first step in forming this collaborative and cohesive industry-building approach. The committee’s primary mandate was to decide on a brand, and DUKE was hired for brand development.
LATE 2022 - SAVOUR NB BRAND WAS CREATED
The New Brunswick Food & Beverage Branding Committee voted to favour the Savour NB brand. Aliment then went back to the industry for more engagement via a survey to get thoughts on the brand, what the organization should look like, and what support programs are needed.
EARLY 2023 - SAVOUR NB INCORPORATED
The Savour NB Food & Beverage Partnership was incorporated as a not-for-profit company. Planning and development of collateral commenced for a summer of industry engagement to gain Savour NB members.
SUMMER 2023 - INDUSTRY ENGAGEMENT
Over the Summer of 2023, the Savour NB Food & Beverage Partnership is engaging the industry directly to establish awareness that this industry-led organization is a reality, to gain a solid membership base, and to release the logo to members for use on packaging and promotional materials.
FALL 2023 - PUBLIC LAUNCH OF SAVOUR NB BRAND
In Fall 2023, the Saveur NB Food & Beverage Partnership’s Advisory Board will hire an Executive Director to lead the organization. The brand will also be officially launched to the public to ensure all New Brunswickers and visitors can identify and purchase local food and beverage products.
The Advisory Board
The mandate of the Savour NB Food & Beverage Partnership Advisory Board is to manage the Savour NB brand and act as a catalyst for sector growth in New Brunswick and across the Maritimes.
