Frequently Asked Questions (FAQs)

Savour NB is a non-profit, industry-led organization that promotes and supports local food and beverage producers, processors, chefs, restaurateurs, culinary artisans, and food and beverage establishments, events, festivals, and experiences in New Brunswick. The initiative aims to help these businesses grow, improve distribution and collaboration, and enhance their market presence. The organization's full name is “Saveur NB Food and Beverage Partnership Inc.”

The answer is both! As a bilingual province, the Savour NB logo needed to be bilingual as well. The only letter in the word that changes in both languages is the “o” in Savour, which becomes “e” in French. Our solution was to create a combination of both letters to represent both languages.

Look for the Savour NB logo on products and store shelves. This logo ensures the product is locally made in New Brunswick, supporting local producers and contributing to the local economy. We have partnered with retailers such as Sobeys and Foodland IGA, as well as various independent markets, farm stands, and grocers throughout the province. Many farmer's markets are also important partners. You will find the Savour NB brand on local NB products where you shop.

Choosing local products helps drive the economy forward, supports local businesses, is environmentally friendly, and often provides fresher and more nutritious options.

A strong local food system supports resilient rural and urban communities and reduces our reliance on external supply chains that can be disrupted by global events.

If you are a business or organization in New Brunswick that produces, harvests, transforms, serves, or sells local food and beverage products, you can join Savour NB. Membership is free and easy to obtain through the website’s membership signup section.

Members gain access to various resources aimed at helping their businesses grow, including promotional support, market access programs, and networking opportunities with other local producers.

The Saveur NB Food and Beverage Partnership is developing more industry support programs that align with the identified needs and gaps, which will be available to the membership.

As a member of the Saveur NB Food and Beverage Partnership, you can request the use of the brand on your products, at your POS, and in your marketing efforts.

Savour NB is funded and supported by the Atlantic Canada Opportunities Agency (ACOA), the New Brunswick Department of Agriculture, Aquaculture, Fisheries (DAAF), as well as other industry partners.

You can stay informed about the latest news, events, and updates by subscribing to the Savour NB newsletter through the website. You can also follow the Savour NB social media channels.