Frequently Asked Questions (FAQs)

Savour NB is a non-profit, industry-led organization that promotes and supports local food and beverage producers, processors, chefs, restaurateurs, culinary artisans, and food and beverage establishments, events, festivals, and experiences in New Brunswick. The initiative aims to help these businesses grow, improve distribution and collaboration, and enhance their market presence. The organization's full name is “Saveur NB Food and Beverage Partnership Inc.”

The answer is both! As a bilingual province, the Savour NB logo needed to be bilingual as well. The only letter in the word that changes in both languages is the “o” in Savour, which becomes “e” in French. Our solution was to create a combination of both letters to represent both languages.

Look for the Savour NB logo on products and store shelves. This logo ensures the product is locally made in New Brunswick, supporting local producers and contributing to the local economy. We have partnered with retailers such as Sobeys and Foodland IGA, as well as various independent markets, farm stands, and grocers throughout the province. Many farmer's markets are also important partners. You will find the Savour NB brand on local NB products where you shop.

Choosing local products helps drive the economy forward, supports local businesses, is environmentally friendly, and often provides fresher and more nutritious options. A strong local food system supports resilient rural and urban communities and reduces our reliance on external supply chains that can be disrupted by global events.

If you are a business or organization in New Brunswick that produces, harvests, transforms, serves, or sells local food and beverage products, you can join Savour NB. Membership is free and easy to obtain through the website’s membership signup section.

Members gain access to various resources aimed at helping their businesses grow, including promotional support, market access programs, and networking opportunities with other local producers. The Saveur NB Food and Beverage Partnership is developing more industry support programs that align with the identified needs and gaps, which will be available to the membership. As a member of the Saveur NB Food and Beverage Partnership, you can request the use of the brand on your products, at your POS, and in your marketing efforts.

Savour NB is funded and supported by the Atlantic Canada Opportunities Agency (ACOA), the New Brunswick Department of Agriculture, Aquaculture, Fisheries (DAAF), as well as other industry partners.

You can stay informed about the latest news, events, and updates by subscribing to the Savour NB newsletter through the website. You can also follow the Savour NB social media channels.

The use of the Savour NB logo and brand is free! Criteria to become a member include at least three of the following elements: Organization, group, or business duly formed or recognized Produce, process, serve, sell or promote New Brunswick food & beverage products New Brunswick-based production/operations/facility/establishment/event (with headquarters in NB)

To use the Savour NB logo, you must first become a member. Once you’re a member, you will have access to our Member Resources, where you can apply to use the Savour NB logo on your product, packaging, and/or marketing materials. Just fill out the application form, and we will get back to you with approval.

Yes. Upon submission, the Savour NB team will review your application. If approved, we will send you the Savour NB logo files and brand guidelines via the info@saveurnb.ca email address.

It’s essential to stick with Savour NB’s detailed Brand Guidelines, which can be found in the Member Resources section of the website. You will have access to this section when you become a member of Savour NB.

The partnership program is a formalized organization of key industry players working collaboratively to drive economic growth and development through local food and beverages. This initiative aims to significantly impact provincial and regional economies by fostering collaboration among local producers, processors, and culinary artisans. By establishing a provincial, industry-led organization and securing dedicated resources to lead and support day-to-day activities, the program will become a crucial conduit for economic growth. The organization will focus on improving access and distribution of local products, mentoring new entrepreneurs, and promoting the value of the local food and beverage sector to the provincial economy and long-term sustainability​. The board of directors can be found here.

Currently, Savour NB members can participate in establishing customer identification and connection via the Savour NB branding initiative. Since Savour NB is in its infancy, its first year of operations consists of ensuring the success of Saveur NB and the delivery of its mission of supporting and driving the growth of New Brunswick’s food and beverage sector via the ongoing support of the Savour NB brand across all organic and retail channels. Even more exciting is the Savour NB members' access to the first support programs, which are currently being developed within the mandate of the Savour NB Food and Beverage Partnership. The Partnership aims to support New Brunswick’s food and beverage growers and producers in growing their businesses, improving access and distribution across the province, mentoring new food and beverage entrepreneurs, and working with all levels of government to promote the value and importance of the New Brunswick food and beverage sector to the provincial economy and long-term food system strength and sustainability.