Jenna's Nut-Free Dessertery: Crafting Culinary Dreams

So much more than a simple dessert shop

Jenna's Nut-Free Dessertery in Fredericton, New Brunswick, is much more than a simple dessert shop. While the desserts are nut-free, the establishment represents a multifaceted, Indigenous, and female-owned enterprise. Jenna White has innovatively introduced Indigenous cuisine and culture to customers, from delicious dining experiences to everyday grocery store baking mixes. Beyond locally sourced culinary offerings, the Dessertery serves as a platform for bridging cultural divides and promoting reconciliation dialogue.

Jenna’s entrepreneurial journey began in her early thirties when she was confronted with a stark reality. Her sudden and severe nut allergy threatened not only her physical well-being but also her freedom to savour the pleasures of food without fear. Yet, in the face of this daunting challenge, Jenna refused to give up. She embarked on a courageous journey to reclaim control over her life and offer solace to others navigating similar struggles.

As a devoted mother of three and a strong presence in her community, Jenna's passion for food is deeply rooted in her family's traditions. "Food has been central to my family since I was a teenager,” Jenna shares. “Whether bonding over meals after snowmobiling or simply gathering for dinner, it's how we express ourselves. Food has always shaped our moments and memories.”

Jenna had always wanted to own a bakery or restaurant, and that dream took shape during a serendipitous visit to the bustling Fredericton Boyce Farmers Market in June 2019. Surrounded by local farmers and producers, Jenna envisioned working with fellow locals to create a space where individuals with nut allergies could indulge in the joy of delectable desserts without compromise.

Jenna then embarked on her entrepreneurial journey with unwavering determination, braving numerous obstacles and setbacks. Every hurdle was a testament to her commitment to her dream. Her stall at the Fredericton Boyce Farmer's Market quickly gained popularity, becoming known for fancy nut-free treats. As demand grew, Jenna began receiving requests for catering services, prompting her to expand beyond the market stall.

A nut-free restaurant with Indigenous roots

In December 2020, Jenna's Nut-Free Dessertery officially opened its doors, realizing Jenna's vision to provide a food-safe haven for those with dietary restrictions. Beyond being a dessert destination, the Dessertery quickly evolved into a vibrant community hub where people could indulge in nut-free delights and enjoy hearty breakfast and lunch options.

While the treats garnered their fair share of popularity, the nut-free restaurant with Indigenous roots truly stole the show. Though seemingly conventional, the menu subtly reflects Jenna's Indigenous heritage. For instance, the popular breakfast hit, the Eggs Benedict, is served on Bannock – a traditional Indigenous bread made from Jenna's own mix – accompanied by smoked brisket. Lunch options feature dishes like Three Sisters Soup, a unique take by Jenna incorporating local root vegetables, and tacos served on Bannock with fresh, local ingredients. Jenna also serves Wabanaki lattes to complement these culinary delights, further infusing her cultural influence into every aspect of the dining experience.

"The secret to food security lies in supporting local. It brings more diversity to our tables, making each meal worthwhile while reducing our carbon footprint. It's about changing how we approach food sourcing, with no incentive greater than nurturing relationships between restaurants and local producers. Since opening, I've seen the power of these connections firsthand."

Jenna's Dessertery is committed to providing locally sourced nut-free options without compromising taste or quality. "The secret to food security lies in supporting local,” Jenna explains, “It brings more diversity to our tables, making each meal worthwhile while reducing our carbon footprint.”

Jenna garnered the trust and admiration of the allergy community. Her transparent approach ensured their safety and earned her their utmost respect. People travelled from far and wide, eager to provide their allergic loved ones with a rare opportunity to dine out without fear. Her dedication to providing a safe and inclusive dining experience has transformed her establishment into more than just a restaurant; it's a sanctuary where patrons can savour delicious local meals with peace of mind, knowing that their health and well-being are in capable hands. She ensures every bite is a safe symphony of flavours deeply rooted in the region's culinary heritage.

Looking ahead, Jenna's aspirations are as vast as the sky. She aims to showcase her region's rich heritage with expansion plans, a new flour mill, and a solid dedication to promoting culinary tourism. Through partnerships with local artisans and initiatives like being the Founder of the Taste of the Atlantic Festival, Jenna continues to advocate for the transformative power of food as a catalyst for social change.

"The secret to food security lies in supporting local."

Jenna's Dessertery is committed to providing locally sourced nut-free options without compromising taste or quality. "The secret to food security lies in supporting local,” Jenna explains, “It brings more diversity to our tables, making each meal worthwhile while reducing our carbon footprint.”

Jenna garnered the trust and admiration of the allergy community. Her transparent approach ensured their safety and earned her their utmost respect. People travelled from far and wide, eager to provide their allergic loved ones with a rare opportunity to dine out without fear. Her dedication to providing a safe and inclusive dining experience has transformed her establishment into more than just a restaurant; it's a sanctuary where patrons can savour delicious local meals with peace of mind, knowing that their health and well-being are in capable hands. She ensures every bite is a safe symphony of flavours deeply rooted in the region's culinary heritage.

Looking ahead, Jenna's aspirations are as vast as the sky. She aims to showcase her region's rich heritage with expansion plans, a new flour mill, and a solid dedication to promoting culinary tourism. Through partnerships with local artisans and initiatives like being the Founder of the Taste of the Atlantic Festival, Jenna continues to advocate for the transformative power of food as a catalyst for social change.